Audi Records Its Worst US Sales Performance This Decade

Five Lucky Folks

It may have been axed in 2024, but the Audi R8 managed to find a few more customers in 2025. According to its own figures, Audi still managed to shift five R8s in America last year, likely leftover stock that trickled over to 2025. To whoever bought the very last one, we say: keep it forever... unless someone offers a really good price for it. Hey, we all have bills to pay.

The R8 was a landmark moment for Audi. Introduced in 2007, it spanned two generations, with the second one released in 2015. With the way things are going right now, we doubt there will ever be another like the first two models, as their successor could become a hybrid.

It's an interesting tidbit from the company’s year. Unfortunately, it does little to help the sales bloodbath it went through in 2025. Sorry, Audi fans, this will sting a little.

A Painful Year

As if 2024 wasn’t painful enough, Audi of America reported yet another sales decline for 2025. In 2024, Audi sold 196,576 cars in the U.S, 14 percent down over 2023’s figures. Last year, the company shifted just 164,942 cars, representing another 16 percent drop from the year prior.

To put that into perspective, it's the German automaker's worst sales performance this decade. It’s even lower than 2020's figures of 186,620 units, meaning the company sold more cars during the height of the pandemic than last year. To say Audi has a terrible 2025 would be a massive understatement.

Negative Figures All Around

A look at the sales chart reveals nearly all models experienced a decline. The Audi Q5, Q3, and Q7, Audi’s best-sellers in America, saw sales go down by over 10 percent. Among the three, it was the Q3 that had the sharpest decline — a staggering 27 percent down from 2024’s total. That's about 8,500 units lower than before, from 32,090 to just 23,581.

The brand’s EV sales also took a tumble in 2025, save for one model. It was not a great year for the Q4 e-Tron, Q4 e-Tron Sportback, and e-Tron GT, with sales nearly halved compared to 2024. Worse still, the all-new models, namely the A5, A6, and Q5, also saw fewer sales than their predecessors. Granted, it's a transition year for those cars, but the numbers don’t look promising for the new generation of Audis.

Some Bright Spots

Okay, let’s look at some positives here. If it’s any consolation for Audi, the A7 actually sold better than it did in 2025, with a 5 percent increase over 2024 sales. It’s not a massive deal, but we’ll take it as a win for the company that has seen nothing but negative figures. The other car that saw a little sales bump was the Q8, also with a 5 percent increase.

The extreme outlier here is the Q6 e-Tron, which recorded 1,681 percent more sales in 2024. The reason for that is that the electric crossover only started reaching customers in late 2024, and 2025 is its first full year of sales. Well, at least it's not a negative.

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