BMW Had a Great 2025 by Breaking Yet Another US Sales Record

Breaking Records, Again

Unlike Audi, BMW had a wonderful 2025. For the third year in a row, the German automaker has broken yet another sales record in America. Last year, it shifted 388,897 vehicles in the U.S, beating its previous record of 371,346. That's 17,551 more or 4.7 percent higher, in case anyone is keeping tabs.

By the way, that figure doesn't include Mini sales yet. The British marque also had a good year, posting a 9.3 percent increase over 2024 and 28,749 unit sales. Combined, the BMW Group sold 417,646 vehicles last year versus 397,645 from the year prior. That's an improvement of 5 percent.

The Top Three Sellers

It's no surprise that the X3 has topped the charts yet again. Buoyed by an all-new generation, the redesigned model's first full year of sales saw 76,546 deliveries, up by 11.3 percent. Perhaps it's no surprise given that the X3 has consistently been BMW's best-selling car worldwide for the past couple of years.

Close behind was the X5, and we mean really close. In 2025, the midsize luxury crossover posted 76,246 units, just 300 shy of matching its smaller sibling. Considering the price difference between the two, it's an impressive feat. We could see more X5 sales just before the all-new model is shown later this year.

In third was the 4 Series, outselling the 3 Series yet again by a good margin. With all the body styles combined (Gran Coupe, coupe, and convertible), it sold 39,379 times over the last year. For comparison, the 3 Series had 33,031 unit sales in 2025. And to prove how popular the X3 is these days, combining the numbers for both 3 and 4 Series still isn't enough to surpass it with 72,410 total.

Mixed Results for Electrified Vehicles

As a whole, BMW's pure electric model sales went down by a good chunk last year. All of its EVs, namely the i4, i5, i7, and iX, had their fair share of struggles. The i4 lost the least with a 14.1 percent dip, while the i5 numbers dropped the most at 21.5 percent. All in all, BMW EV sales are lower by 16.7 percent, 42,484 versus 50,981 in 2024.

On the flipside, its plug-in hybrid range is doing quite well for itself with 25,351 sales. Okay, the EVs still outsold them, but it represents a 30.7 percent gain against 2024's total of just 19,398. The breakdown of each plug-in hybrid model wasn't given, so it's hard to determine which one topped the list.

At the moment, BMW offers plug-in hybrid versions of the 3 Series (330e), 5 Series (530e), 7 Series (750e), X5 (xDrive50e), and XM. Well, we're pretty sure the XM isn't the company's best-selling PHEV, given that only 1,878 of these found new homes.