Dodge Durango Defies Age With Best Annual Sales In 20 Years

Stellantis has just released its annual sales results for 2025, and while the company with multiple brands under its umbrella saw an overall year-over-year decline of 3%, there were some noteworthy individual model successes. One of these is the Dodge Durango SUV, which achieved its best total sales year since 2005, up by 37% over 2024. Considering that the third-generation Durango first went into production in 2010, that’s an outstanding result for a vehicle on such an old platform, so what were the keys to its success?

Third-Gen Durango Notches Best-Ever Sales… 15 Years Later

Dodge sold 81,168 Durangos in 2025, up from 59,357 units a year before. That 37% increase contrasts sharply with the Dodge brand as a whole, which saw sales plummet by 28% in 2025, largely due to the discontinuation of the previous-gen Challenger and Charger. 

The third-gen Durango’s best previous sales year was in 2023, when Dodge sold 69,196 examples. The third-gen model has sold between 60,000 and 70,000 units annually for most of the 2010s, so hitting over 80,000 units in 2025 was a significant jump.

Dodge didn’t change much for the Durango over the last few years, besides shuffling around some trims and adding a few features. It did, however, make the V8 engine standard last year, only to reintroduce the base V6 engine in November. This is where the appeal of the Durango lies: Even the base 295-horsepower V6 gives the Dodge more power than most rivals. You won’t find a cheaper V8-powered SUV anywhere, and the ridiculous 710-hp supercharged SRT Hellcat is now legal in all 50 states. The Durango delivers raw, old-school performance in the three-row SUV segment, setting it apart from rivals.

Related: 2026 Dodge Durango Gets Cheaper as V6 Returns

The Oldest Cars Still On Sale In 2026

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The Durango is one of the oldest vehicles still on sale in 2026, and a new one is only expected in 2029. But it’s not quite the oldest new car still on sale. That honor (or dishonor) goes to the proudly American Chevrolet Express and GMC Savana vans, which originally debuted in 1996. These utilitarian vans offer brawny power and massive interior space, even if they look as cutting-edge as the brick-like mobile phones from the same era.

Ram’s gas-powered ProMaster van arrived in the USA in 2013, although its platform and body date back to 2006, when the model debuted in other markets under the Fiat Ducato badge, among others. The Tesla Model S (2012), Lexus IS (2013), and Mazda MX-5 Miata (2015) are other models that, like the Durango, have hung around for far longer than the average vehicle life cycle.

While some of these senior models have seen a natural decline in sales, the Durango has defied its age better than most. The combination of low price, big power, strong towing, and a spacious cabin is still unbeatable, all these years later.