India’s Streaming Universe Hits 601 Million Users as Connected TV Surges 87%

Sep 16, 2025 - 06:36
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India’s Streaming Universe Hits 601 Million Users as Connected TV Surges 87%
India’s streaming audience has reached 601.2 million users, representing over 40% of the country’s population, according to new research from Ormax Media. The fifth edition of The Ormax OTT Audience Report: 2025 reveals a maturing market where growth has moderated to 10% year-over-year, down from the 13-14% expansion rates seen in 2023 and 2024. However, […]

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