Korean Dramas Drive Southeast Asia Streaming Boom as Netflix Holds Lead With 12.8 Million Subscribers, Report Finds
Southeast Asia’s premium video-on-demand landscape is heating up, with the region adding more than 1.5 million net new subscribers in Q2 2025 — nearly doubling Q1 growth — according to new data from ampd, the measurement platform operated by Media Partners Asia (MPA). Korean dramas dominated viewing habits across the region, capturing 35% of total […]
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