Mazda’s CX-30 Sales Collapsed in 2025—but the Brand Says It Was on Purpose

The CX-30 Slide Isn’t as Simple as It Looks

On the surface, the numbers tell the story: the Mazda CX-30 took one of the biggest hits in the automaker's US lineup in 2025. December sales dropped to 2,749 units, down 69 percent from the year before. For the full year, sales fell to 56,684 from 96,515 – a drop of over 41 percent. However, Mazda says there’s more to these numbers that could explain the decline.

According to a statement sent to CarBuzz, the CX-30’s slump was a deliberate move, not a sign that buyers lost interest.

“The CX-30 is currently built in Mexico, and with ongoing uncertainty around US-Mexico tariff agreements, we made a strategic decision to scale back production of this model.”

In short, Mazda built and shipped fewer CX-30s to the US, and the sales numbers reflect that. Whether this is just a short-term move or a sign of a bigger shift is still unclear, but for now, Mazda seems content to let the CX-30 sit on the sidelines.

Where Mazda Found Its Wins in 2025

While the CX-30 stumbled, the rest of Mazda’s US lineup wasn’t all bad news. The CX-50 was the clear winner, posting its best December ever with 10,783 units sold and ending the year up 35.5 percent. The CX-5 remains as Mazda's best-seller with 136,355 units sold – up by 2 percent from last year. That's despite the fact that this model will be the last of the current generation, with an all-new version arriving in showrooms this year.

That growth helped offset losses elsewhere and showed that Mazda’s shift toward bigger, more lifestyle-focused crossovers is working.

Certified pre-owned sales were another win. Mazda moved 76,009 CPO vehicles in 2025, setting a new record for the second year in a row. December CPO sales jumped 14 percent year over year. That’s a sign buyers are still interested in the brand, even if they’re holding back on new cars.

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What Comes Next

Even with those bright spots, Mazda ended 2025 with US sales down 3.3 percent from the year before. December was especially weak, dropping 18.9 percent year over year. The CX-90 is another key model that saw the most significant drop alongside the aforementioned CX-30.

Looking ahead, Mazda’s attention is shifting to its next major volume player. The new-generation CX-5, revealed last year and set to arrive soon, is expected to bolster the brand’s US lineup once again. With refreshed styling, updated tech, and a familiar footprint in a still-competitive segment, the CX-5 could pull Mazda’s numbers back into the green this year.

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